Missing New 35+ Moms in Baby and Children's Ads
Do a simple test for me. The next time you see an ad targeting new moms I want you to look for the mom who's in her 40s; the modern but seasoned beauty next door. Considering that the National Vital Statistics System shows first birth rates for women aged 35+ rose in nearly all U.S. states from 2000 to 2012, there should be at least one woman in the who looks older than 25! Do you think ads targeting new moms should show more moms over 35? Here’s what I think…..
Posted by InSeason Mom Cynthia